Currently I am interning at Utah Events By Design. Part of my internship requires that I assist and help with the online and social marketing. As part of this class assignment I will be looking at the AIDA for www.utaheventsbydesign.com home page.

A - Attention

The Attention comes with the brand name right in the center, and the beautiful pictures, the giant award at the bottom publishing their award of 'Best In State' is also a a great attention getter.

I - Interest

There are many facets to the interest in this page. The color scheme, design, and navigation tool create the browsers interest by asking the questions, "What is Utah Events by Design?" or, "How can I learn more?"

D - Desire

Any bride or event coordinator is always drawn to one thing. Image. The huge pictures of an elegant and obviously trendy, chic, and artful photographs is what creates the huge desire for the potential client.

A - Action

The drawback to this homepage is the lack of action. There are two links from the home page titled ABOUT and CONTACT that draw the potential client to action. Perhaps if there was more purchasing information or better pricing knowledge it would bring more action to Utah Events By Design